Building in public

Stop tracking habits.
Start building momentum.

An AI companion that doesn't just ask what you did today. It tells you what to do next, manages your energy, and gets you moving again when you stall. Built on a real behavioral framework, not motivational fluff.

The Problem

You know what to do. You're just not doing it.

Personal development is a $52 billion industry built on inspiration that fades by Tuesday. Coaching apps charge $50/mo to deliver content you'll watch once. Habit trackers guilt you with broken streaks. None of them solve the actual problem: getting from stuck to your next action, every single day.

Three engines. One system.

The Momentum Framework, operationalized by AI.

Daily Launchpad

A 2-minute morning ritual. Gratitude, intention, one next action. Not journaling for its own sake. A launch sequence that puts you in motion before the world derails your day.

Progress Loop

Overwhelmed? The AI breaks your goal into laughably small steps and keeps looping you through them. Tiny wins compound. Momentum builds. No willpower required.

Energy Engine

Monitors sleep, stress, movement, and environment. Suggests micro-adjustments before you hit a wall. Because momentum isn't just about doing more. It's about having the fuel to sustain it.

How Propel works

01

Check in each morning

Two minutes. Rate your energy, set your intention, identify one action. Propel learns your patterns over time.

02

Get your next best action

Not a to-do list. One specific, tiny action calibrated to your current energy and goals. Feeling low? The action shrinks. Feeling sharp? It stretches.

03

Recover when you stall

Missed a day? A week? Propel shifts from achievement mode to recovery mode. "Pause, don't spiral. Shrink the next step." No guilt. Just physics.

04

Watch momentum compound

Track rebound speed, consistency, and compounding progress. Not vanity streaks. Real behavioral data that shows your momentum building week over week.

Not another motivational app

Legacy coaching
Propel
Core value
Inspiration & content
Daily execution system
Delivery
Videos, seminars, calls
AI-guided micro-actions
When you stall
Broken streak guilt
Recovery mode activates
Price
$30-50+/mo
$9/mo
Outcome
Feels motivated
Builds momentum habits

Momentum infrastructure
for real life.

Built by a systems engineer who got tired of paying $50/mo for content he'd watch once. Propel is what happens when you apply engineering to human behavior.